You can buy reports from anyone. What's harder to find is an agency that tells you the truth, spends your money like it's their own, and is happy to be judged on the only number that matters.
Not values on a wall. Things you can hold us to, and check.
You see the account. You see the spend. You see what it returned.
Your ad accounts stay in your name, and you keep access. Reporting is in plain English — what we changed, what it cost, what came back — not a forty-tab dashboard designed to look busy. If we make a mistake, you'll hear it from us first.
Doubling revenue shouldn't mean doubling the budget.
The goal is a lower cost per acquisition, not a bigger invoice. We'd rather find the waste in your existing spend than ask you to increase it — and in most accounts we audit, a meaningful slice of the budget is going to searches that could never convert.
Consistent lead flow you can actually staff for.
Most businesses don't fail from too few leads — they fail from unpredictable ones. We build for a steady pipeline: paid search for immediate demand, SEO compounding underneath so you're not renting every click forever. When demand is seasonal, we plan for the season instead of pretending it isn't there.
Performance is all we've got — and we're obsessed with making every click count.
We're judged on leads and revenue, not impressions, rankings or reports. Every engagement starts with the same question: what does a lead need to cost for this to be profitable for you? That number drives every decision after it.
No overpromising to win the deal, then quietly missing the target.
We'd rather lose the pitch than win it on a promise we can't keep. If we don't think we can move your numbers, we'll tell you in the discovery session — for free — and you can go and spend the money somewhere it'll work.
Including us. Ask them, and compare the answers.
Webpress: Leads and revenue.
Too many agencies: Impressions, clicks, rankings, 'engagement'.
Webpress: No lock-in. We earn next month.
Too many agencies: 12 months, minimum.
Webpress: The senior people you met.
Too many agencies: A junior you'll never speak to.
Webpress: Yes — if it isn't profitable, we'll say so.
Too many agencies: Never. That's their revenue.
Webpress: Plain English: what changed, what it cost, what came back.
Too many agencies: A dashboard nobody reads.
We're not the cheapest agency in New Zealand, and we're not the biggest. We won't promise you page one in thirty days, we won't guarantee a lead count, and we won't tell you a channel is working when it isn't.
What we will do is start with your margins, work out what a lead needs to cost for you to actually make money, and then build the shortest path to it — using whichever channels get you there. Sometimes that's Google Ads. Sometimes it's SEO. Sometimes the honest answer is that your ads are fine and your website is the problem, and we'll tell you that too.
No — and be wary of anyone who does. Lead volume depends on your market, budget, offer and season, and no agency controls all four. What we will do is tell you honestly what's realistic before you spend, agree the cost per lead we're aiming for, and report against it every month.
Yes. Your accounts stay in your name and you keep full access — during the engagement and after it. Agencies that hold your account hostage are protecting themselves, not you.
No. We'd rather earn next month than trap you in this one. If the work is good, the contract is unnecessary; if it isn't, the contract is just a way to keep charging you.
We tell you and we stop it — even if it's a service we sell. An agency that keeps running an unprofitable channel because it's on the retainer isn't a partner, it's a cost.
Often nothing, on paper. The difference shows up in whether your cost per lead falls. Ask any agency what they'd be measured on and what would make them tell you to stop spending — the answers separate them quickly.
Book a free discovery session and ask the hard questions — the ones on this page. If our answers don't hold up, don't hire us. Here's the full list of what to ask any agency, including the red flags that should end the meeting.
Book a free discovery session. We'll audit what you're running, tell you honestly where the budget is leaking, and show you what we'd do differently — whether or not you hire us.