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Case study · SEO-optimised website build

Top Cash For Cars

A sleek, SEO-optimised website built to attract more scrap car pickups across Auckland, Waikato and the Bay of Plenty.

The headline

Built to rank

What we did

  • Search-led site architecture across three regions
  • Location pages targeting real buyer intent
  • Fast, conversion-focused build

The approach

We started where we always start: what does a lead need to cost for this to be profitable? From there we rebuilt the foundations — the site, the tracking, the campaign structure — so that every dollar could be traced to an outcome.

Once tracking was honest, optimisation became straightforward: cut what didn't convert, scale what did, and keep the reporting in plain English.

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