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Case study · New website, SEO, Google Ads

Cash For Cars Now

A new website plus SEO and Google Ads — with targeted campaigns delivering a 26% conversion rate.

The headline

26% conversion rate

What we did

  • New website built around lead capture
  • SEO foundation for organic pickup demand
  • Targeted Google Ads campaigns

The approach

We started where we always start: what does a lead need to cost for this to be profitable? From there we rebuilt the foundations — the site, the tracking, the campaign structure — so that every dollar could be traced to an outcome.

Once tracking was honest, optimisation became straightforward: cut what didn't convert, scale what did, and keep the reporting in plain English.

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